A subreddit your company owns is the one place on Reddit where you write the whole thread, question and answer, and no other community's moderators decide whether it stays. Opening one takes minutes. Most company subreddits then go quiet, because someone has to post there every week and someone has to bring readers in.
This is a list of tools that help with that work. Two of them are ours, so read the next paragraph first.
Who wrote this: Mentioned wrote this article. Subgrow, the second tool on the list, is made by the same team, and Mentioned itself is the seventh. We have an obvious interest in both. To keep the list useful anyway, every other tool gets a plain statement of what it is best at, every tool (ours included) gets a "who should not pick this" note, and every price comes from the tool's own site.
How we picked
A brand subreddit needs four jobs done. Somebody has to set it up, somebody has to post on a schedule, people outside the subreddit have to hear about it, and you have to know whether any of it works. A tool made the list if it does at least one of those jobs and met three conditions:
- It has a public price or is free. We read each price on the tool's own site on November 10, 2026.
- It says who does the posting. For each tool we state whether you post, the tool posts from your account, or someone else posts for you.
- It does not sell upvotes. Tools that sell votes are left out.
We did not use the five tools that are not ours. What we say about them comes from their own sites, read on November 10, 2026.
The short version
| Tool | What it does for your subreddit | Who posts | Price |
|---|---|---|---|
| Reddit Pro | Business profile, keyword tracking, post numbers | You | Free |
| Subgrow (ours) | Opens the subreddit and writes one post a day | Your brand's account, set up by Subgrow | $99 a month after a 7-day trial |
| Postpone | Plans and times posts, checks subreddit rules | You | Free plan, paid plans above it |
| F5Bot | Alerts you when a keyword is mentioned | Nobody, it only alerts | Free for personal use; $49.99 a month for a business |
| Syften | Mention alerts across Reddit and many other sites | Nobody, it only alerts | From $29.95 a month |
| Redreach | Finds threads elsewhere on Reddit and drafts replies | You | From $19 a month for weekly finds, $39 for daily |
| Mentioned (ours) | A managed service that researches, writes and publishes | Reddit accounts Mentioned runs, not your brand's | From $3,000 a month |
1. Reddit Pro
Reddit Pro is Reddit's own set of tools for businesses, and it is free. It gives your company a business profile, tracks the keywords you care about so you can see where they are being discussed, and shows numbers for your own posts and comments.
Best for: every company on Reddit. It costs nothing, the numbers come from Reddit itself, and nothing else on this list can say that. Sign up for it whichever other tool you choose.
Who should not pick this: nobody should skip it, but do not expect it to do the work. Reddit Pro does not write your posts. Someone on your team still writes every one. If your problem is that nobody on the team has time to write, Reddit Pro will show you a quiet subreddit in more detail.
2. Subgrow
Subgrow is ours. Subgrow runs a company's own subreddit for it. You give it your website, it finds your closest competitors and the searches your buyers make on Google, and it suggests a subreddit name. It opens the subreddit with your brand's own Reddit account as the moderator, and you never hand over a password. Then it posts one answer a day: a how-to, a comparison, a top-10 list or a question for the group, each written for one of those searches.
Every post is ready a week early. You can read it, change it or skip it, and if you do nothing it goes out on its day. Your blog comes along too, the 25 newest articles first and then each new one. Visits from the posts show up in your own Google Analytics.
Price: $99 a month after a 7-day free trial, for the subreddit and 30 posts a month, with no setup fee. A $199 plan adds 17 comments a month in other people's threads. Those comments are posted by a creator who uses your product, from their own Reddit account, or by one of Subgrow's own Reddit accounts, never by your brand's account, and you approve each one first. Subgrow pays the creator. The details are on Subgrow's page about how its Reddit comments plan works.
Best for: software companies whose buyers research on Reddit, who want threads under their own name, and who do not have time to write a good Reddit post every day.
Who should not pick this:
- You want a busy community next month. A new subreddit starts with few members. Early readers come from Google and Reddit search, and the membership grows slowly from there.
- You want more than Reddit. Subgrow does not post to X, LinkedIn or Quora, and it does not send Reddit DMs.
- You want to know your rank inside each AI assistant's answers. Subgrow does not track that.
- You need a guarantee that posts stay up. Nobody can give one. Reddit's spam filter can remove a post even in your own subreddit.
- You enjoy writing for Reddit and have the hours. Then Reddit Pro and a scheduler will cost you far less.
3. Postpone
Postpone is a social media scheduler that covers 13 platforms, Reddit among them. For a subreddit owner the useful parts are the calendar, the subreddit analysis that estimates when a community is most active, and the checks it runs before you post: flair, title length and banned domains.
Postpone's Reddit page says it never posts on your behalf. When a post is due it notifies you, and you submit it yourself on Reddit. That keeps a person in the loop, and it also means the tool does not remove the daily task.
Price: there is a free plan with two social accounts and no credit card. Paid plans add more accounts, more scheduled posts, teammates and AI usage. The pricing page asked us to log in when we checked, so we are not quoting paid prices here.
Best for: a team that already writes its own posts and wants them planned, timed and checked against each subreddit's rules, on Reddit and on other networks from one calendar.
Who should not pick this: teams with nothing to schedule. Postpone organizes posts you have already written.
4. F5Bot
F5Bot watches Reddit, Hacker News and Lobsters for your keywords and sends you an alert when they show up.
A monitor is on this list because a new subreddit gets almost nothing from Reddit's feed. Search brings the first readers, and answers your team gives in bigger communities bring some more. A monitor tells you where those conversations are.
Price: the free plan and the $12.99 Silver plan are for personal, non-commercial use. F5Bot's plan for businesses is Gold at $49.99 a month, and there are larger plans above it. The plans are listed on F5Bot's tiers page.
Best for: a founder trying alerts out personally before the company pays for a monitor.
Who should not pick this: teams that track broad keywords on the free plan. AI filtering and Slack delivery start on the $49.99 plan, and F5Bot does not draft replies.
5. Syften
Syften is a paid monitor with much wider reach. Besides Reddit it lists Hacker News, GitHub, Product Hunt, Indie Hackers, the Stack Exchange sites, Bluesky, Mastodon, forums, newsletters, podcasts and the public web. The Standard plan adds Slack delivery and AI filtering.
Price: $29.95 a month for Entry, $49.95 for Standard and $119.95 for Syften PRO. X monitoring and YouTube monitoring are paid add-ons, available on Standard and PRO only. There is a 14-day free trial on the PRO plan with no credit card.
Best for: developer-tool and SaaS teams whose buyers talk in many places, and who want mentions in Slack with the noise filtered out.
Who should not pick this: companies that only care about Reddit and have a handful of keywords. Reddit Pro's keyword tracking covers that for free.
6. Redreach
Redreach finds Reddit threads where people ask for a recommendation in your category, including threads that show up in search results, filters out the off-topic ones and drafts a reply for you to review. You post the reply from your own Reddit account. Its site is direct about that: you need your own account, and the tool stops at the last step. It also tracks mentions of your brand and competitors, and has a browser extension that sends DMs.
Price: from $19 a month for weekly finds, $39 for daily, and $79 for the largest plan, plus a one-time $12 pass for three days. We did not see a free trial on its site. It offers a refund if you ask within 48 hours of paying.
Best for: a founder who will spend a little time each week replying as themselves in other communities. Those replies bring a small subreddit some of its early visitors, and at $19 a month, with new finds weekly, this is the cheapest paid way on the list to find the threads.
Who should not pick this: teams that will not reply regularly. The tool finds threads and suggests words, and nothing happens until a person posts. Also think before using the DM feature. Unrequested DMs are a quick way to annoy the people you want as members.
7. Mentioned
Mentioned is also ours, and it is the site you are reading. It is a managed service, not software you operate. We interview you, review your product and your competitors, and map the searches you need to win. Then we turn that into 4 to 10 in-depth pieces a month and publish them on Reddit from Reddit accounts Mentioned runs, not your brand's. We report share of voice against competitors, Google indexing and AI citations.
Price: plans start at $3,000 a month. You start with a call, not a sign-up form. See the managed plans.
Best for: developer-tool and AI companies that want Reddit handled by someone else, with research and reporting included, and have the budget for it.
Who should not pick this:
- Anyone whose budget is closer to $100 a month than $3,000. Subgrow, or Reddit Pro plus your own writing, fits that budget.
- Teams that only want a subreddit kept active. Mentioned is priced for research and a small number of deep pieces, not a daily post.
- Companies that want to try something this afternoon. There is a conversation first.
What we left out, and why
Later for Reddit. It was a common answer to "how do I schedule Reddit posts", but its site says it is shutting down on January 1, 2027. Do not start with it now.
Comment-placement tools. We left out tools whose main job is placing comments from accounts they supply. Two tools on this list, both ours, also do this: Subgrow's $199 plan and Mentioned. If that is what you want, compare them with the others in that category. Subgrow keeps a comparison of Reddit marketing tools, written by us, so read it with that in mind.
How to choose
- You have no budget: Reddit Pro. Use its keyword tracking, write the posts yourself, once or twice a week, and answer every comment.
- You write well but lose track: add Postpone for the calendar and the rule checks.
- Nobody has time to write, and the budget is about $100 a month: Subgrow.
- Your subreddit exists and nobody visits: a monitor (F5Bot or Syften) or Redreach, so someone on your team can answer questions in larger communities under their own name.
- You want the whole channel run for you and have $3,000 a month or more for it: Mentioned.
You may need two of these. A tool that posts in your subreddit and a person who answers questions elsewhere do different jobs, and a subreddit needs both.
One caveat about AI answers
Part of the case for a brand subreddit is that AI assistants quote Reddit. How much they do depends on the assistant. In August 2026 we measured the ChatGPT interface citing Reddit far less than it had three weeks earlier. We would not open a subreddit for AI citations alone.
FAQ
Should a company create its own subreddit?
If your buyers research on Reddit and Google shows Reddit threads for the things they search, it is worth doing. It works when the posts are full answers to real questions. A subreddit of announcements stays empty.
How long does a new subreddit take to grow?
Longer than most teams expect. A new subreddit has few members, so the first readers arrive from search, not from the subreddit's feed. Plan in months and judge it by visits from posts, not by member count.
Can I grow a subreddit with free tools only?
Yes. Reddit Pro covers the profile, keyword tracking and post numbers for free. What free tools do not supply is the writing. That costs your time or someone else's.
Are Subgrow and Mentioned the same company?
Yes, the same team makes both. Subgrow is self-serve software at $99 a month for running your own subreddit. Mentioned is a managed service that starts at $3,000 a month.