Reddit Dominates Google Search Results: Analysis of 1,300+ Keywords Across 26 Industries

We analyzed over 1,300 keywords across 26 industries — including both consumer and B2B categories — to determine how often Reddit appears in Google search results. The findings are striking: Reddit dominates search visibility across virtually every category, though with notable variations.

For businesses and marketers, this research confirms what many have suspected: Reddit has become an essential channel for organic visibility. When users search for product recommendations, reviews, or advice, Google consistently surfaces Reddit discussions in the top results.

This has implications for AI visibility as well. ChatGPT, Claude, and Perplexity crawl Reddit to inform their recommendations. Products discussed positively on Reddit have a visibility advantage in both traditional search and AI-powered discovery.

We compiled 1,300 keywords across 26 industries (20 consumer + 6 B2B), with 50 keywords per industry. Keywords were selected to represent realistic user search behavior across three intent categories:

• Informational queries (~50%): Generic terms, "how to" questions, guides, and comparisons
• Commercial queries (~34%): "Best X", reviews, comparisons, and recommendations
• Transactional queries (~16%): "Buy X", pricing, deals, and purchase-intent searches

For each keyword, we queried Google's top 30 results and recorded whether a Reddit URL appeared, its position, and the specific subreddit. Data was collected in January 2026 using the Serper.dev API.

Note on B2B/Professional Services: Some queries (e.g., "lawyer near me", "doctor") returned fewer than 30 organic results due to Google prioritizing local listings, maps, and ads for these searches.

Gaming leads at 98% — only 1 out of 50 gaming-related searches did not surface a Reddit result. This reflects Reddit's origin as a tech-forward community and the platform's dominance in gaming discussions.

Home & Appliances (96%) and Software & Apps (92%) follow closely. These categories share a common trait: consumers actively seek peer opinions before making purchases, and Reddit provides exactly that.

Even the "lowest" performing category — Health & Fitness at 68% — still shows Reddit in more than two-thirds of searches. No industry is immune to Reddit's influence.

62% of Reddit results appear in positions 1-3 — the prime real estate that captures the majority of clicks. The average position is 4.1, meaning Reddit typically appears on the first page, above the fold.

This high ranking reflects Google's trust in Reddit as a source of authentic user opinions. Unlike branded content or affiliate sites, Reddit discussions are perceived as genuine peer recommendations.

If you are not on Reddit, you are invisible to 86% of product searches.

Our research confirms that Reddit has become essential infrastructure for product discovery. This creates both a challenge and an opportunity:

• 1.Organic search visibility: When users search for products in your category, they are seeing Reddit discussions. If your product is not mentioned, you are losing potential customers to competitors who are present.
• 2.AI recommendation systems: ChatGPT, Claude, and Perplexity crawl Reddit to inform their product recommendations. Your Reddit presence directly influences whether AI tools recommend your product.
• 3.Trust and authenticity: Reddit's high ranking reflects Google's trust in peer recommendations. Authentic Reddit engagement builds credibility that advertising cannot buy.

Yes. The data is unambiguous.

We set out to answer whether businesses should invest in Reddit given the convergence of four forces: Google's Reddit partnership, AI search's reliance on Reddit, declining SEO effectiveness, and shifting consumer trust. Our analysis of 1,300+ keywords across 26 industries confirms that Reddit has become essential infrastructure for product discovery.

The answers to our research questions:

• How often does Reddit appear? In 82.7% of all searches, and 93.6% of commercial queries.
• Which industries benefit most? Consumer tech (Gaming 98%, Software 92%) leads, but even B2B industries like SaaS (90%) and Developer Tools (88%) show strong presence.
• B2B vs consumer? Consumer industries average 85.9% Reddit presence versus 72.0% for B2B — but both are substantial. Only local-service industries (Legal, Healthcare) fall below 50%.
• What should marketers do? Prioritize authentic Reddit presence. With an average position of 4.2 and 62% of Reddit results appearing in positions 1-3, the visibility opportunity is significant.

The visibility crisis is real: traditional SEO is becoming less effective while Reddit increasingly dominates both Google search and AI recommendations. Businesses absent from Reddit are missing a significant share of product discovery opportunities — particularly for commercial intent queries where Reddit appears 93.6% of the time.

The bottom line: If you want to be discovered in 2026 and beyond, you need to be on Reddit.

• Geographic scope: All queries were executed from US-based IP addresses. Reddit presence may vary in other regions where local alternatives exist.
• Temporal snapshot: Data was collected in January 2026. Google's algorithm changes frequently; results may shift over time.
• Keyword selection: Keywords were manually curated to represent realistic search behavior. Different keyword sets may yield different results.
• Local search effects: For B2B/professional services (Legal, Healthcare), Google prioritizes local business listings, reducing organic result counts. This affects Reddit presence calculations for these industries.
• Single Reddit URL: We recorded only the first Reddit result per query. Some queries may have multiple Reddit URLs in results.