Free Tool

Reddit Share of Voice Calculator

Calculate your brand's share of voice on Reddit. Compare mention volumes across brands and see who dominates the conversation.

Calculate your SOV

Enter your brand and at least one competitor.

How it works

  1. 1

    Enter brands

    Add your brand and up to 3 competitors.

  2. 2

    Calculate SOV

    We count Reddit mentions for each brand and calculate percentages.

  3. 3

    Visualize results

    See your share of voice in a pie chart with detailed breakdowns.

What you'll get

  • SOV Visualization

    See your share of voice in an intuitive pie chart.

  • Mention Counts

    Know the exact number of Reddit mentions per brand.

  • Percentage Breakdown

    See precise SOV percentages for each brand.

  • Multi-Brand Comparison

    Compare up to 4 brands simultaneously.

Frequently asked questions

What is Share of Voice?

Share of Voice (SOV) measures the percentage of total brand mentions that belong to your brand compared to competitors.

How is SOV calculated?

SOV = (Your brand mentions / Total mentions for all brands) × 100. We count both posts and comments.

Why is my SOV low?

A low SOV could mean competitors are more actively discussed on Reddit. Use this as a baseline to track improvement over time.

Can I track SOV over time?

This free tool gives a snapshot. For continuous SOV tracking, try the full Mentioned platform.

Related tools

Track your SOV continuously

Mentioned tracks your share of voice on Reddit over time, so you can measure the impact of your marketing efforts and see trends as they develop.