Free Tool

Reddit Marketing ROI Calculator

Calculate the return on investment of your Reddit marketing efforts. See your cost per lead, cost per engagement, and how you compare to industry benchmarks.

Calculate your ROI

Enter your Reddit marketing numbers below.

Your Investment

Your Results

How it works

  1. 1

    Enter your activity

    Add your monthly Reddit time investment, posting frequency, and comment activity.

  2. 2

    Add your results

    Enter the traffic, leads, and revenue you get from Reddit.

  3. 3

    Get your ROI

    See your return on investment, cost per lead, and how you compare to benchmarks.

What you'll get

  • ROI Percentage

    See the exact return on investment from your Reddit marketing spend.

  • Cost Per Lead

    Know how much each Reddit lead costs compared to other channels.

  • Cost Per Engagement

    Measure the cost of each post and comment on Reddit.

  • Benchmark Comparison

    Compare your Reddit ROI against industry averages for social media marketing.

Frequently asked questions

How is ROI calculated?

ROI = ((Revenue from Reddit - Cost of Reddit Marketing) / Cost of Reddit Marketing) × 100. Cost includes your hourly rate multiplied by hours spent.

What counts as a lead from Reddit?

A lead is anyone who visits your website from Reddit and takes a desired action — signing up, requesting a demo, or making a purchase.

What are good Reddit marketing benchmarks?

Typical social media ROI is 200-400%. Reddit often outperforms because of higher trust and intent. A cost per lead under $50 is considered excellent for B2B.

Should I include time spent on strategy?

Yes, include all time spent on Reddit marketing: strategy, content creation, posting, engaging in comments, and monitoring mentions.

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Mentioned tracks your Reddit engagement, monitors brand mentions, and calculates your ROI automatically — so you can focus on creating great content.